Whatever business you decide to be in, whether it is entertainment or niche marketing, you are really robbing yourself if you do not enable your customers to join something on a monthly subscription. By nature people like to belong to exclusive groups. These are what Seth Godin refers to as tribes. If you are in a network marketing business, or if you have ever joined one pay attention. If you are an independent business owner pay attention. And if you are just marketing your talents online pay attention here.

          People are looking for someone to follow. People are always looking for one with all their answers on something, and they do not want to take the time and find the answers themselves. Time is too valuable. Money, well they can always make more. Now, this section is not really about list-building as much as it is about business philosophy. Do you have a central website where pre-customers can get instant access to a variety of quality content for free? Google does; why don’t you? Success leaves clues.

 

        Back to people looking for someone to follow. If you are building a brand on the Internet you are a leader by default. Are you curious about the Obama campaign phenomenon, was it so much that Bush did wrong or what Obama did right? You want to be seen as an authoritative figure you have to be the answer provider.

 

        You can leverage a movement or your can create one, but to rise above all the noise going on in a prospects mind you must be the answer provider, and consistently. That’s the power of blogs. If you educate your pre-customers on how and why they should subscribe to your blog’s feed. Don’t just create a product, brand it with something that humans deep down desire. VISA “Everywhere you want to be.” NIKE “Just do it.” Ah, the mystery of their success is not so secret anymore. Human beings want to be accepted everywhere like VISA, humans beings what to achieve above the expected level and they want to have the habit of taking action. What is your brand saying to them?

 

        Have you been to the GEICO website lately? Immediately when you land on it you are being sold on all the things that you want for yourself: strong and stable, financial strength, saving you money... Is it any mystery why they continue to grow? It’s not really the cute little gecko’s accent that makes them so popular. It is the feel that people have when they are watching the commercials or browsing the website.

 

        What feeling do you want your product and service to evoke in your prospects? Work at it. People buy for emotional reasons. You didn’t by the car and the house you bought class, security, and status. You didn’t buy the Macbook Pro, you bought the feeling of ease and trendiness.

       

        When you create a piece of content you expect to go viral let it be amazing, life changing, put some wow into it. And focus on making it you. If it is a video that you intend to go viral, start by thinking about the feeling that you want to create when begin to write the script for it. Music is a great tool because it affects moods. Making the video seem personal or as if you are dialoging with the viewer is best because we all want to connect. Humor is good, because we all want to be carefree injecting humor here in there is a tool, you do not have to be a comedian for the entire video. You are just focusing on creating an experience and a feeling within your prospect.

 

        After you have created your piece of content you want to hand it out to “sneezers”. I did not coin the term. This is how best-selling authors get on the New York Times Bestseller’s list time and time again. This is how Apple gets people to camp outside their stores before a new product release. Leak a notice about the new “life changing” content’s release to a fanatical “sneezer”. A sneezer is a person that has a deep interest in material like yours and a big sphere of influence or a larger number of contacts. The biggest “sneezers” on Twitter have several hundred thousand followers.

 

        The sneezers start talking about your new content and everyone is listening. Everyone runs to grab a copy because they want to be in the know. They fear being left out or left behind if it is an innovation. A leader doesn’t have to sell anyone on anything. Why do people buy Michael Jackson t-shirts when he’s behind the booth selling them? True leaders inspire their prospects to take actions. When you are done you don’t have to sell your products you just have to take care of the order fulfillment.

 

        So let me tell you what people are looking for in a leader. They want someone that is forward-looking and thinking. They want someone that appears to be going places where they want to be. They want someone that listens to them. And finally they are looking for someone that empowers them. So, educate your prospects. Show them the power they have, and then show them the power they have together to change their world.

 

FOCUS Connect the fulfillment of a basic human desire with your brand and give it away in your free content.

ACTION STEPS

1) Think about where you’re leading people.

2) Create or join a movement that people with which people in your niche identify.

3) Spend a couple of days or weeks creating your masterpiece (content with wow effect).

4) Release it to the sneezers in your marketplace and watch it fly.

5) And if you’re feeling ambitious, submit a quick press release to freepressrelease.com




-Social Media Domination Team

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